Why should I set an SMS limit?

Limits can be set per day and/or per month. Setting an SMS limit is a good way to:

1. Control your usage
2. Prevent user error whereby a user might upload a misconfigured file with many more recipients than intended
3. Prevent machine error whereby an automated system might send more messages than intended

You also don't want to limit your account from sending important messages so use common sense when setting the limit. You could look at past messaging trends when calculating but beware of seasonal changes in sending patterns and organic increases due to business growth.